
MP KOVANIA
I'm not an outside adviser here. I lead marketing from inside the company and turn it into a process- and data-driven business.
A quality product and strong distribution, but marketing that could not keep up with the sales ambition. Partners knew the brand; end customers did not, and did not know why to pay more.
- Annual brand revenue of around €14M
- #1 position in the category in Slovakia and Czechia
- A partner network of more than 1,200 supported B2B partners
- A company that decides by data, not by gut feeling

