01
Entering the company
First I understand the reality. A conversation with the leadership, a look at the numbers, understanding the ambition.
Strategy · Marketing · Sales · Business Development · Data · AI
I buildbusiness systems,not just marketing.
I don't see marketing as a separate department. I look at the whole company — how it acquires customers, how sales works with them, what data management actually has, and where it loses time and money. Then I design and build the system that connects it all.
6 years European market · TESLACMO at MP KOVANIAAccountable for the result
€500M+Revenue managed
1,200+B2B partners
#1SK & CZ market
In short
Lukáš Lepáček is a Chief Marketing Officer and business development strategist working with companies in Slovakia and the Czech Republic. He operates at the intersection of marketing, sales, data, AI and technology — instead of isolated campaigns he designs and builds company systems: sales processes, custom CRM, digital products, automation and data reporting. He led marketing for the European market at TESLA for six years and today drives the transformation of MP KOVANIA.
Built from the inside
Not a client list. Companies where I actually ran the marketing.
The company as one system
Marketing has its tools. Sales has its own.
Marketing has its tools. Sales has its own.
Management has Excel.
The website runs on its own. CRM on its own. ERP on its own. And people move information between them by hand. I look at it the other way round — all of it should be part of one ecosystem.
01
A customer arrives from marketingcampaign, content, website, referral
02
The system identifies and qualifies themscoring, segmentation, priority
03
Data flows into the CRMno retyping, nothing lost
04
The salesperson gets contextthey know who they're talking to and what matters
05
AI processes the communicationtranscript, notes, tasks, risks
06
Management sees the real picturepipeline, forecast, dashboards
STRATEGYMARKETINGSALESBUSINESS DEVELOPMENTBRANDDATAAITECHNOLOGY
„And the company gains the data it needs to make the next decision.“
My strongest skill isn't marketing, sales or technology. It's seeing the connections between them — and assembling them into one working solution.
From idea to system
What actually gets built.
A large part of my work starts with the sentence „Why do we do it this way?“ and continues with „There is a better way.“ I can start from a business problem, design the solution, think through the process, the data model and the technical integrations — and lead the delivery.
CRM and sales systemsNot a contact database. The brain of the sales team.
Web applications and intranetsTools that take work off people, not add more.
Digital productsConfigurators, calculators, client zones, quotations.
E-commerce platformsConnected to company systems, data and automation.
Management dashboardsA real picture of the business instead of opinions in a meeting.
AI tools and automationAn invisible layer of the process, not another app.
Learning systemsAcademies that develop salespeople, not just product training.
Lead generation systemsFrom first touch to a qualified opportunity in the CRM.
I don't have to be the best developer, designer, salesperson and analyst at once. My strength is understanding how those disciplines fit together into one working solution.
Services
Six areas,one growth system.
Each service works on its own. The biggest effect comes when they build on each other — from strategy through sales processes to performance and training people.
Flagship service
01
Fractional CMO
I take over marketing leadership of your company. Without the cost of a full-time hire, with full accountability for the result.
The foundation of everything02
Marketing strategy
Brand positioning, communication pillars, content and campaigns — built on your real customers, not on assumptions.
Where the money is made03
Sales processes
I connect marketing with sales. Argumentation, customer journey, response speed, KPIs and sales management.
The new reality of search04
SEO and AI visibility
So that Google and ChatGPT both find you. Content strategy, technical SEO and generative engine optimisation.
Transfer of know-how05
Corporate training and talks
I train your marketing and sales teams — or build an entire learning system.
The brain of sales07
CRM and sales systems
I design sales systems that work for the salesperson — not systems they have to fill in every evening.
A website as a team member08
Digital products
Configurators, calculators, client zones and AI assistants. A website that helps people decide.
When you need output06
External delivery team
Developers, designers and specialists who build what I design — under my lead and my responsibility.
Process
How I work
No magic and no empty phrases. This is the exact path I take into a company — and the path you can use at any point to check where we stand.
02
The field
I get to know the customers, salespeople, products and processes. Where business actually happens.
03
Audit
I identify weak spots, untapped potential and sales barriers. I tell you the truth.
04
Strategy
I design a concrete growth plan. With goals, KPIs and clear logic — not slogans.
05
Delivery
I bring in the team, set the tasks and manage performance. The responsibility is mine.
06
Evaluation
I track results, adjust direction and improve the system. Growth is a process, not an event.
Let's set up your company's growth.
The first step is a short conversation. You tell me what's holding the company back, I tell you whether and how I can help. Free and non-binding.